LONDON, Feb 12, 2016 - (ACN Newswire) - The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at this year's Festival.
"The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry," said Philip Thomas, CEO, Cannes Lions. "Marcello's achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America's first Grand Prix in 1993. He's since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times."
After successes at GGK, DPZ and DM9, Serpa moved to AlmapBBDO in 1993, where together with Jose Luiz Madeira, they brought the agency out of deep decline and built it into one of the most successful agencies in Sao Paulo. Over two decades later, Serpa is recognised as the most awarded art director in Brazil, having won more than 160 Lions. His Grand Prix winning work has included the 1993 print campaign for Guarana and the 2010 print campaign for Billboard, 'Britney', 'Eminem', 'Marilyn', 'Bono' and 'Amy'.
Thomas continued, "My strongest memory of Marcello is when he was President of the Press Jury in 2013 - as the Jury introduced themselves one by one, they were clearly more honoured to have him as their leader than they were even to have been chosen for the Jury in the first place. He truly epitomises what this award stands for."
Speaking about the award, Serpa said, "My life and career would be completely different, and probably a bit boring, if Cannes Lions did not exist. Those small stairs to the stage are connected to me and I have always watched with envy and admiration some creative legends stand at the top of them. I feel honoured, dizzy and extremely happy to be recognised as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business."
Serpa will be presented with the Lion of St. Mark during the awards ceremony on Saturday 25 June. Cannes Lions offers an annual meeting place for the global creative communications industry and will take place from 18-25 June in Cannes, France.
Key Dates:
Delegate registration: open
Entries: open
Entries deadline: 24 March, 2016
Festival dates: 18 - 25 June 2016, Cannes, France
Lions Health: 18-19 June 2016
Lions Innovation: 21-22 June 2016
Lions Entertainment: 23-24 June 2016
About Cannes Lions International Festival of Creativity
The 62nd Cannes Lions International Festival of Creativity, this 21-27 June, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, close to 37,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Contact:
Camilla Lambert Head of Media Relations & PR E: camillal@lionsfestivals.com T: +44 20 3033 4016 U: www.canneslions.com http://press.canneslions.com
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