BANGKOK, Feb 29, 2016 - (ACN Newswire) - Master Ad Pcl, or MACO (SET:MACO), Thailand's 'Leading Creative & Innovative OHM Solutions Provider', announced FY2015 operating results, with THB 694 million revenue and THB 171 million net profit figures, achieved through efficient management and effective cost control during the economic slowdown. Its board declared dividends for the second half-year at THB 0.030/share.
In FY2016, it will keep increasing OHM advertising spaces in expectation of Thailand's economic recovery stemming from public sector investment, which should raise consumption and motivate businesses and industry to increase advertising spending. The company's growth rate is projected to reach 15% as of this year end.
Mr Noppadon Tansalarak, MACO CEO, announced FY2015 operating results, and continued impressive growth rates - a 12% year-on-year rise in revenue to THB 694 million and a 28% year-on-year rise in net profit to THB 171 million.
He attributed the strong performance to efficient management during the economic slowdown. MACO's average occupancy rate for its 90,580 sq.m. advertising spaces stood at 73.6%, which reflected the firm's sheer competitiveness. MACO also continued in the expansion of its advertising media network and space, and partnered with VGI in managing and marketing media in the new "street furniture" category, which boosted its revenue and allowed it to control operating costs effectively.
Given these results, MACO's board has declared (subject to shareholder approval) dividends for the second half (Jul-Dec'15) of THB 0.030 per share, with the exercise date falling on 17 March 2016 and the payment date on 13 May 2016. As interim dividends of THB 0.018 per share were paid during the first half (Jan-Jun'15), MACO would be paying a total of THB 0.048 per share, or THB 147.43 million in aggregate, for full year dividends in FY2015.
The board has also approved the third extension of the company's Joint Investment Program (EJIP) for its employees by three years, starting 1 July 2016 and ending 30 June 2019.
The Chief Executive noted that the company would expand its advertising media network in FY2016 and increase its advertising space by 20,000 sq.m. - round 18,000 sq.m. for large and small advertising displays in Bangkok and the provinces and 2,000 sq.m. for street furniture in Bangkok - in preparation for firmer advertising markets following the government's anticipated investments in infrastructure and mega-projects to revitalize the domestic economy.
The government's move could raise consumer confidence and private consumption levels, which would induce businesses to increase their advertising spend in order to improve sales or to ensure effective communication with their customers. That would in turn allow MACO to record an average occupancy rate of 75% for FY2016 and achieve the targeted FY2016 growth rate of 15%.
About Master Ad PCL
Master Ad Public Company Limited (SET:MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We place emphasis on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect with their audiences and impress them. For more information, please visit www.masterad.com.
Contact:
MasterMind Communications for Master Ad Pcl Thitaporn ("Da") Sri-adulphan Tel: +66-2-612-2081 Ext. 124 Mobile: +66-87-556-6974 Email: comebackagains@hotmail.com
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