SINGAPORE, Sep 5, 2016 - (ACN Newswire) - Spikes Asia has today announced Mars, Incorporated as the 2016 Advertiser of the Year. The Award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications.
"The Advertiser of the Year Award honours brands that are brave, embrace new ideas and truly make an impact on their customers. Mars has time and time again proved that they are worthy recipients of this accolade through their innovative marketing and creative executions across their diverse product range. We are proud to present this honour and look forward to their continued success both here in Asia Pacific and globally," says Terry Savage, Chairman, Lions Festivals.
Notable wins across the Festival over the past five years have included Pedigree's radio station for dogs "K9FM" winning a Grand Prix in the Radio category and the "Doggleganger" campaign for the Pedigree Adoption Drive in New Zealand awarded a Grand Prix in the Digital Category. An additional 26 other Spikes awards, including 8 Gold Spikes have proved the consistent creative excellence of Mars across the region.
With some of the best-loved brands in the world Mars, Incorporated has expanded its business over the past century and diversified its offering from just chocolate to include Food, Drinks, Petcare, Wrigley and Symbioscience. Uniting 80,000 associates across 78 countries, the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom promotes innovation and experimentation and has seen them awarded the Cannes Lions Advertiser of the Year in 2012.
Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region with the Wrigley Company, a subsidiary of Mars, Incorporated will accept the Award at the Spikes Asia Awards Ceremony on Friday 23 September. Speaking about the accolade Nicole said, "Mars has an unwavering commitment and belief in the power of creativity. Across all of our segments - Chocolate, Food, Petcare and Wrigley we have been able to unlock the potential of our brands by telling universal brand stories that excite and inspire consumers. So it's with tremendous pleasure that Mars are being acknowledged as Advertiser of the Year for our creative excellence in the Asia-Pacific region."
Taking place at Suntec Singapore, Spikes Asia runs from 21 - 23 September. Delegate registration is open and anyone wishing to attend the Festival and Awards can register via www.spikes.asia.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S(R), PEDIGREE(R), EXTRA(R) and UNCLE BEN'S(R). Headquartered in McLean, Virginia, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 80,000 Associates across 78 countries are united by the company's Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. Across Asia Pacific, Mars is proud to employ more than 17,000 Associates and operate 24 production sites to bring some of the world's best loved brands to the region. For more information about Mars, please visit www.mars.com.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, runs this year at Suntec City, Singapore from 21-23 September 2016.
Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, Dubai Lynx, AMES and eurobest, and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Creative Effectiveness, Print & Publishing, Outdoor, Radio & Audio, Digital, Integrated, Direct, Promo & Activation, Media, Music, Digital Craft, Print & Outdoor Craft, Film Craft, Design, Mobile, PR, Entertainment, Healthcare and Innovation. For more infomation, please visit www.spikes.asia.
Contact:
Isobel Diamond Press Officer Spikes Asia Festival of Creativity isobeld@lionsfestivals.com +44 20 3033 4156
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