Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12 November.
"The medical sector is advancing rapidly. Creativity can save lives. That is why we need to harness young talent from the industry to win the battle against pneumonia - the cause of most children's deaths from disease worldwide. Together with our partner "la Caixa" Foundation, we are delighted to raise the profile of the issue on the global stage of Lions Health to make sure that every child survives pneumonia," said Gerard Bocquenet - Director, Private Fundraising and Partnerships, UNICEF.
Submissions should work across multiple channels and be scalable globally or locally to generate public engagement and raise awareness of the fight against pneumonia. In doing so the campaign should encourage advocacy and be driven by a long-term strategy.
Speaking at the launch, Louise Benson, Executive Festival Director, Lions Health said, "We see time and time again that creativity can make a difference and Lions Health embodies this belief. This competition looks to young marketers from around the world to draw on their creativity to raise awareness and be part of a project that will save lives."
"This project is a great example of the crossover between inventiveness and healthcare. Professionals in the creative healthcare communications industry have such a wealth of knowledge and it's great to be able to provide young creatives with an opportunity to bring their ideas to a global audience with UNICEF at Lions Health," said Ariadna Bardolet, International Programmes Department Director, "la Caixa" Banking Foundation.
The winner of the Young Lions Health Award will be invited to attend Lions Health on 17-18 June in Cannes, France, where they will receive their award during the official ceremony attended by 1,000 experts from the healthcare communications industry.
"We're excited to return to Cannes Lions Health this year. The intersection of technology and creativity is extremely exciting in the Health and Wellness sector at this moment in time. This exhibition highlights the best of the best and we are thrilled to be part of it," said Mary Ann Belliveau, National Director of Health and Wellness, Twitter.
Communication and marketing professionals under the age of 30 are invited to submit their campaign concepts online at www.canneslions.com/lions_health/ and the deadline for entering is 24 April.
NOTES TO EDITORS
Lions Health runs from 17-18 June, in Cannes, France, during the Cannes Lions International Festival of Creativity. Entry to Lions Health is included in the Complete pass, and standalone passes are also available. The new 4 Day Pass offers access to the first four days of the Festival, including Lions Health, Lions Innovation and the Festival Fringe.
Cannes Lions 17 - 24 June
Lions Health 17-18 June
Lions Innovation 19-20 June
Lions Entertainment 21-22 June
For further details on all available passes and dates, see https://www.canneslions.com/festival/passes and to find out what's on, visit https://www.canneslions.com.
To find out more about entering work, see https://www.canneslions.com/awards/the-lions.
This year, applications for press accreditation will close on 31 May 2017, due to an increase in requests to attend. Accreditation will not be open on site during the event, so please ensure you apply before the deadline so your application can be assessed.
About Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.
The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.
Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com
Ascential Events
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.
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