HONG KONG, Sep 17, 2015 - (ACN Newswire) - What you are going to read about has long been considered a story as rarely in contemporary Chinese history has a travel brought this level of glory and hope for China. One hundred years later today, time and space has pushed the nation towards the end of the century, bringing with it the infinity of imagination.
To celebrate the Panama Canal's opening for navigation, the United States planned to hold a grand celebration. Somewhere around 1911, countries of the world were invited to the banquet of human civilization-the Panama-Pacific International Exposition.
The opportunity to display the nation's strength and culture externally was highly valued by the Chinese government back then, and so on 28 June 1913, a committee was established. To improve the quality of exhibits, provinces and municipalities were ordered to set up their respective product associations to assist with the preparation for the expo - the result was the collection of a great array of items from all over the country, ready to be displayed at the expo.
As one of the most representative products of Kweichow, China, dozens of Moutai liquor selected from the two biggest liquor distilleries of Chengyi Shaofang and Ronghe Shaofang were recommended to the altar of the exhibition. Both distilleries used tawny pottery jars as liquor containers. Except the different surnames of "Wang" and "Hua" on the container labels, the liquor names and packages of the two distilleries were almost the same. Their liquors were under the same title "Product of Moutai Distillery". According to international practice, the ministry of commerce's officials regarded the two bottles of Moutai as one product, under the name of Kweichow Bureau by the manufacturer of "Moutai Liquor Brewing Company", and the bottles were sent to the exhibition.
The Panama-Pacific International Exposition was located at the San Francisco Bay, spanning an area of 625 acres. Over 100,000 pieces of exhibits were displayed at the education, industrial and mining, agriculture, food and other of the 11 exhibition halls. Participated by a total of 41 countries, the exposition was held from February 20, 1915 to December 4. The expo spanned for nine-and-a-half months, with a total of more than 18,000,000 visitors, making it the longest spanning expo with the largest number of participants in the history of expositions.
Built with a resemblance to the Hall of Supreme Harmony of the Forbidden City, the Chinese pavilion stood out in the crowd of western structures with its quintessential Oriental style. The Chinese pavilion was opened on March 9, 1915. As a first time participant of international expositions, China was demonstrated in the world stage for the first time. On the first day alone, curious about the mystical ancient Chinese culture, more than 80,000 people including the President, Vice President and former President of the United States, as well as their entourage of high-ranking officials visited the Chinese pavilion.
With agricultural products and handicrafts being highlighted as the main exhibits, the Moutai liquor went easily unnoticed when mixed together with flour, linen, soybean, edible oil, and other agricultural products in the agricultural hall.
A consensus was soon reached on displaying the Moutai liquor in the food processing hall to highlight its status, as a competitive item as such should get the attention it deserved.
The most dramatic scene came when a tawny pottery jar fell from the shelves, in a fashion not unlike the disclosure of the thousands of years of secret buried in a town of a Far East country. The pot inevitably broke, and with it the dissemination of the liquor's fragrant aroma. This incident would later contribute to the anecdote of 'throwing bottles with intelligence', and the liquor's characteristic aroma came to be known to extend for miles at just the opening of the bottle.
As the rich aroma of Moutai diffused in layers at the pavilion, the crowd began to stir. Visitors began to walk towards the source of the scent in a dreamy state, as they did not want to miss the unique encounter with this liquor from the Orient.
Knowing the lasting fragrance of the Moutai liquor, Chen Qi, leader of the Chinese delegation, began to pour some Moutai into a few empty bottles, leave the bottles uncapped and allow the fragrance to fill the pavilion. He also put some glasses next to the bottles so that the liquor could be drunk by those who appreciated it.
The fragrance of the Moutai liquor is mainly derived from the metabolites of the liquor. In an open environment, the full body of the liquor's fragrance is best enhanced when the liquor and air combines. The agricultural exhibition hall soon became the stage for Moutai to which curious visitors flocked. And in a concoction of noise and praise, the name of Moutai was announced to the world.
Led by Moutai's sensational effect of "using bouquet as media", agricultural exhibition hall became a shining star and various exhibits from the ancient Oriental country were demonstrated to the world, gaining numerous glories from that era.
As the star of the expo, the Moutai liquor was awarded the gold medal of honor by the professional evaluation committee. Soon after winning the gold medal of honor at the Panama-Pacific International Exposition, the Moutai liquor garnered the gold award at the Panama-California Exposition. In less than a year, Moutai had won two consecutive gold medals at world expositions, an unparalleled achievement to say the least. Since then, the name of "World Famous Liquor" has been with Moutai, generally recognized as the Top Three distilled liquors in the world along with Cognac from France and Scotch from Scotland.
The year 1915 was the starting point of Moutai liquor's journey towards the outside world, and the voyage of this unique liquor has never stopped for the century that past.
Copyright 2015 ACN Newswire. All rights reserved. www.acnnewswire.com
To celebrate the Panama Canal's opening for navigation, the United States planned to hold a grand celebration. Somewhere around 1911, countries of the world were invited to the banquet of human civilization-the Panama-Pacific International Exposition.
The opportunity to display the nation's strength and culture externally was highly valued by the Chinese government back then, and so on 28 June 1913, a committee was established. To improve the quality of exhibits, provinces and municipalities were ordered to set up their respective product associations to assist with the preparation for the expo - the result was the collection of a great array of items from all over the country, ready to be displayed at the expo.
As one of the most representative products of Kweichow, China, dozens of Moutai liquor selected from the two biggest liquor distilleries of Chengyi Shaofang and Ronghe Shaofang were recommended to the altar of the exhibition. Both distilleries used tawny pottery jars as liquor containers. Except the different surnames of "Wang" and "Hua" on the container labels, the liquor names and packages of the two distilleries were almost the same. Their liquors were under the same title "Product of Moutai Distillery". According to international practice, the ministry of commerce's officials regarded the two bottles of Moutai as one product, under the name of Kweichow Bureau by the manufacturer of "Moutai Liquor Brewing Company", and the bottles were sent to the exhibition.
The Panama-Pacific International Exposition was located at the San Francisco Bay, spanning an area of 625 acres. Over 100,000 pieces of exhibits were displayed at the education, industrial and mining, agriculture, food and other of the 11 exhibition halls. Participated by a total of 41 countries, the exposition was held from February 20, 1915 to December 4. The expo spanned for nine-and-a-half months, with a total of more than 18,000,000 visitors, making it the longest spanning expo with the largest number of participants in the history of expositions.
Built with a resemblance to the Hall of Supreme Harmony of the Forbidden City, the Chinese pavilion stood out in the crowd of western structures with its quintessential Oriental style. The Chinese pavilion was opened on March 9, 1915. As a first time participant of international expositions, China was demonstrated in the world stage for the first time. On the first day alone, curious about the mystical ancient Chinese culture, more than 80,000 people including the President, Vice President and former President of the United States, as well as their entourage of high-ranking officials visited the Chinese pavilion.
With agricultural products and handicrafts being highlighted as the main exhibits, the Moutai liquor went easily unnoticed when mixed together with flour, linen, soybean, edible oil, and other agricultural products in the agricultural hall.
A consensus was soon reached on displaying the Moutai liquor in the food processing hall to highlight its status, as a competitive item as such should get the attention it deserved.
The most dramatic scene came when a tawny pottery jar fell from the shelves, in a fashion not unlike the disclosure of the thousands of years of secret buried in a town of a Far East country. The pot inevitably broke, and with it the dissemination of the liquor's fragrant aroma. This incident would later contribute to the anecdote of 'throwing bottles with intelligence', and the liquor's characteristic aroma came to be known to extend for miles at just the opening of the bottle.
As the rich aroma of Moutai diffused in layers at the pavilion, the crowd began to stir. Visitors began to walk towards the source of the scent in a dreamy state, as they did not want to miss the unique encounter with this liquor from the Orient.
Knowing the lasting fragrance of the Moutai liquor, Chen Qi, leader of the Chinese delegation, began to pour some Moutai into a few empty bottles, leave the bottles uncapped and allow the fragrance to fill the pavilion. He also put some glasses next to the bottles so that the liquor could be drunk by those who appreciated it.
The fragrance of the Moutai liquor is mainly derived from the metabolites of the liquor. In an open environment, the full body of the liquor's fragrance is best enhanced when the liquor and air combines. The agricultural exhibition hall soon became the stage for Moutai to which curious visitors flocked. And in a concoction of noise and praise, the name of Moutai was announced to the world.
Led by Moutai's sensational effect of "using bouquet as media", agricultural exhibition hall became a shining star and various exhibits from the ancient Oriental country were demonstrated to the world, gaining numerous glories from that era.
As the star of the expo, the Moutai liquor was awarded the gold medal of honor by the professional evaluation committee. Soon after winning the gold medal of honor at the Panama-Pacific International Exposition, the Moutai liquor garnered the gold award at the Panama-California Exposition. In less than a year, Moutai had won two consecutive gold medals at world expositions, an unparalleled achievement to say the least. Since then, the name of "World Famous Liquor" has been with Moutai, generally recognized as the Top Three distilled liquors in the world along with Cognac from France and Scotch from Scotland.
The year 1915 was the starting point of Moutai liquor's journey towards the outside world, and the voyage of this unique liquor has never stopped for the century that past.
Copyright 2015 ACN Newswire. All rights reserved. www.acnnewswire.com